Where To Shop For The Spring Races: A Guide For Ladies & Gents

My dad used to joke after a day at the races, “Sweetheart, did you even see a horse today?” A fair point considering the weeks down to the hours before race day are often a time of frantic deliberation and preparation and little horse watching. But with that in mind, Melbourne’s Spring Racing Carnival is and will always be about so much more than just the horses. It’s a spectacular and vibrant time in our city with one thing at the forefront of most punters mind. Fashion!

We’ve put together a ladies and lads guide to some of Melbourne’s best boutiques for all your pre-race day preparation.

Alice McCall in South Yarra.


S. Wallis Boutique

Melbourne based designer label S.Wallis is a home grown collaboration between Creative Director, Shakeera Wallis and Senior Designer Emily Nasr. Their East Prahran boutique is currently showcasing their SS15/16 collection with an array of easy to wear, beautifully crafted pieces. Using only the finest wools, cottons and silks Wallis’ designs exert a timeless elegance and wearability that’s perfect for the spring carnival. They also stock a selection of striking Millinery pieces by Studio Aniss, winner of the prestigious Oaks Day Millinery Award 2013.

512 Malvern Road, Prahran East.


It hasn’t been all that long since Australian label Aje finally opened their doors to the streets of Melbourne. With their Chapel Street boutique launching only mid last year the Aje team have now opened an additional store in Armadale. This year’s SS15 collection delivers a variety of comely pieces with something to suit every race day requisite.

1045 High Street, Armadale

Eastern Market Capela

For those seeking a luxe statement piece Eastern Market Capela is the place to look. Unbeknown to many Melbournians this hidden high fashion gem steers more towards wearable art rather then the perfect little black dress. Don’t let a sense of extravagance scare you though, this refurbished Carlton Chapel stocks some incredible one-off pieces from designers such as Maison Martin Margiela and Paul Harnden

107 Grattan Street, Carlton.

Alice McCall

Nestled elegantly in the heart of Chapel Street’s designer hub is Melbourne’s only Alice McCall boutique. The Australian label continuously delivers eclectic, beguiling feminine pieces, and the SS15 collection is no exception. If you’re after something a little more playful this Spring Carnival check out the likes of her ‘Room Is On Fire’ dress. The full-length crochet masterpiece is bound to turn a few fashion affirming heads on race day.

549 Chapel Street, South Yarra.

Joe Black Tailors. Source: The Tailored Man


SMART Alec Hatter

For the lads wanting to accentuate their race day presence a little then pop into see Michael Albert at SMART Alec hattery in Fitzroy. Boasting a unique assortment of vintage fedoras, berets, tops hats, etc. you’re sure to find a dapper race day accompaniment.

235 Gertrude Street, Fitzroy .

P. Johnson Tailors

If it’s versatility you’re after then look no further then P. Johnson tailoring. Patrick (your tailor) is set on a philosophy of individuality and functionality. All suits are lightweight yet luxurious – ideal for race day.

29 Thomas Street, Windsor.

Joe Black

Specialising in both personal tailoring and off the rack suits Joe Black is at the forefront of contemporary menswear. Sleek and refined, all menswear is cohesive in its aesthetic and perfect for a simple yet sophisticated race day look.

149 Little Collins Street, Melbourne.

Men’s Biz

Who says a man’s race day prep can’t be as extensive as the ladies. Men’s Biz in the Royal Melbourne arcade will take care of all your gentlemanly needs. Their extensive range of skincare, hair care, fragrances and grooming accessories will have you sorted in no time. You may as well take advantage of their in-house barber service while you’re there too. Bookings recommended but not essential.

Royal Arcade, 49/335 Bourke Street, Melbourne.

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