Nobody Is Spared In The New Australia Day Lamb Commercial
What’s a barbecue without a good grilling.
You might not have heard of Meat & Livestock Australia (MLA) but you’ll most definitely have heard of their tongue-in-cheek larrikin commercials promoting lamb for Australia Day. Since the early days of the fast-talking spokesman Sam Kekovich, the entertaining Australia Day commercials have been slowly ratcheting up the risk factor.
Just last year the MLA was accused of promoting hate crimes when a vegan hipster had his delicious kale dinner incinerated by Special Forces. That ad saw SBS anchor and social media queen Lee Lin Chin masterminding a rescue operation bringing expat Australians back home in time for Australia with the help of a dedicated SWAT Team.
This year MLA is courting controversy again by tackling Invasion Day and the idea that we’re all boat people – a bold stance given the Government’s position on refugees and the recent date change for Australia Day in Western Australia.
The centrepiece of the ad is a classic barbecue, so it’s only fair enough that everyone gets a grilling and absolutely nobody is spared. Less than subtle digs are made at the Dutch, English, French and Germans and even our gate-crashing Kiwi neighbours.
The ad, which actively goes out of its way not to mention Australia Day, is loaded with local stars, including Sam Kekovich, Olympian Cathy Freeman, and former NRL star Wendell Sailor, ex-Test cricketer Adam Gilchrist, comedian Rhys Nicholson and former Masterchef contestant Poh Ling Yeow.
When you dust away how risqué the ad is it’s a delightfully inclusive commercial that celebrates a diverse and inclusive Australia, certainly something we can say cheers to.
You can check out the full video below.
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